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2 Great Print Events coming up in FL!
PrintMediaCentr is proud to be a media sponsor for: FESPA AMERICAS – Orlando, FL February 24-26th! Registration is FREE! 1/1: Interview with Marcus Timson, Sales and Marketing Director, FESPA and Xplor...
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InfoTrends and PRIMIR Need Your Help – and there is a bounty!!!
by Pat McGrew Every year marketers look for data to help sell the solutions that are emerging in the market. Marketers look for data points that prove the anecdotes we all tell each other in the...
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Customer relationships improve with data integration
Marketers are using more channels than ever before to effectively reach prospects and customers, including mobile, e-mail, the Web, social media, print and more. As the number of marketing channels...
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RIT Study on VDP Now Available
Jeanette Bredsten is a member of my LinkedIn Group Print Production Professionals and Graduate Student, School of Print Media, at the Rochester Institute of Technology. She, along with Patricia A....
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Print Producers: Make The Best Of Your 525,600 Minutes In 2013
Assuming the Mayans were wrong, in a few short weeks we change the calendars and start a fresh new year with a rejuvenated and hopeful outlook for things to come. Here are a few things Im anticipating,...
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Is it Really All About Data and Analytics?
By German Sacristan Kodak Return On Marketing Investment I keep reading papers and articles that make me feel as if marketing today is only about data analytics. Surely analyzing data is critical but...
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[Infographic] Printing, Computers, Social Media And The History Of Sales...
While print certainly is the reigning champion of technology, and yes, print is a technology, it’s nice to give a little love to our digital friends who have added much value to our professional lives....
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2016: The Year of Automated Relevance
I’ll never forget the first time I sat down with a Fortune 500 company to discuss the idea of implementing hyper-personalized direct mail marketing to the millions of people in their loyalty rewards...
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Offer Direct Mail Retargeting to Your Clients
Most visitors to come, view one or a few pages, and go away. These website visitors are anonymous – their identities are unknown. For a business-to-business website, it is common for <1% of website...
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Should You Send Your Print Customers Newsletters? 5 Ways To Know
Sending print customers newsletters is an idea that has crossed the mind of every print business owner or marketing manager. “We should start sending out newsletters!” Sounds like a good idea, but is...
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